89% of your clients want an app
From the other side of the pond, April Rudin, in her monthly blog dispels some myths at what investors really want from their advisers.
April comments “Advisors still tend to believe that millennials, now in their 30s and early 40s, are the tech savvy generation. But older, wealthy clients are also demanding digital engagement, and millennial clients want some face time as well.”
Referring to a report from Data and infrastructure provider, Refinitiv, a survey of 2,000 investors found that:
89% of UHNW individuals, Baby Boomers and Millennials all said they would have a strong preference for mobile app engagement.
Baby Boomers and Millennials also had remarkably similarly responses, 47% and 46% respectively, for a want of face-to-face meetings.
Both wealth managers and investors see themselves moving to a 75% digital and 25% non-digital engagement model within the next two years but there’s a clear gap in meeting clients’ expectations with only 18% of investors saying they are very satisfied with their primary providers’ digital experience.
Reality check for WM: Don't guess at what investors really want
Founder and President of The Rudin Group, April Rudin is widely acknowledged as a top marketing strategist for the financial-services and wealth-management sectors.
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