The importance of branding
“Your brand gives you personality.
On the outside, your brand may seem like it consists only of elements such as logos and colours, but your brand is actually the entire identity of your business. ”
Kristopher Jones , founder of the 2020 "SEO Agency of the Year" finalist LSEO.com. Serial entrepreneur and best-selling author with over 100,000 books sold writes for Forbes on the importance of brand.
“ Trust from your audience is one of the most important things you can have as a business, but this isn’t always easy to gain. A business that’s missing key elements of branding will have an even harder time getting people to trust them.
If you had to choose between a business with clear, professional-looking branding and a business that hasn’t made this effort, you probably know which one you’d trust more.
Branding helps you show potential customers that you’re an established, credible business.
You can use this to tell people very early on what they can expect from your business. This is an investment your business is making to improve itself, and potential customers will recognise that you put in the work to create your brand. ”
Read the full article here .
Branding isn’t just important to firms the size of Coca-Cola.
All businesses benefit from building a trusted brand with their clients and in today’s world this means ensuring your brand is consistent across your digital channels, website, social media, portal and app.
Your content should be delivered in your brand, instantly recognisable to your clients and prospects as being from you. It should reflect your personality and be aimed at helping clients and prospects keep informed and make better decisions to build trust in your brand.
Your brand is always on display.
Your brand is on display to your clients whenever your clients touch your organisation. Be it face to face, in communications, newsletters, website or social media. Every time your clients see something from you it reflects on your brand.
Your email getting lost in spam, reflects your brand. Your secure email system frustrating your clients with forgotten passwords and arcane web access reflects your brand. Downloading someone else’s app to access your service reflects your brand.
At moneyinfo , we take your brand very seriously. Our portals are delivered fully branded for your business and every screen, function and control can be customised to meet your exacting corporate standards.
From the initial landing page, we’ve designed moneyinfo to sit seamlessly with your website style and reflect your visual identity. Your clients can access your portal from your website or from a custom domain of your choice.
Fully branded apps for Apple and Android.
And it’s your app that your clients and prospects download from the app stores, not a product from an IT provider they’ve never heard of. Name your app to match your company ethos. It’s your service under your name to suit you.
Nothing reflects your brand more than your app. Make that reflection work for you with a fully branded app from moneyinfo .
Click here to organise a demonstration.